The Word in '68 popular music was soul and the artist was Aretha Franklin. She came out with an album in March titled "Lady Soul" and nobody disputed the title.
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Among hottest-selling groups were the old familiar ones - Beatles, Rolling Stones, Herb Albert and the Tijauana Brass, Simon and Garfunkel, Temptations. Also Union Gap, Steppenwolf, Rascals, and the bubble gum set, the 1910 Fruitgum Co., Monkees, Archies, Cowsills.