NBC-TV presented during the weekend two special shows aimed at creating new television stars: Olympic figure skating champion Peggy Fleming and the singing Cowsill family.
Since network television has been frequently faulted for failing to try to develop fresh headliners. NBC-TV most certainly deserves a nod for its weekend attempts.
From the treatment and handling that the network gave both Miss Fleming and the Cowsills, it was obvious that NBC-TV thinks it has the making of star attractions with long-time institutional appeal. And nothing appeals to a televisions network more than this thought.
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The Cowsills, meanwhile, arrived in prime time in a half-hour outing Saturday. And there is no doubt that any singing group that can include an attractive mother and six of her children surely has something extra going for it - an optimist's answer to the generation gap. There is also no doubt they can sing very well.
I am personally looking forward to more Cowsills shows because now that the first one got the business of family introductions out of the way there ought to be more time for straightaway singing. The Saturday program, obviously setting the groundwork for future shows, spent a good deal of its half hour in these introductory hits, with Buddy ("The Beverly Hillbillies") Ebsen as the catalyst.